Enhancing Association Online Presence Optimization

In the dynamic landscape of associations, clubs, and chambers, a robust online presence is crucial for seamlessly serving your members. This article explores the importance of optimizing your association’s online presence with custom member directories and tools for ‘Association Online Presence Optimization.’ While ready-made Association Management Systems (AMS) may suit some, there are instances where off-the-shelf options might not align with your unique organizational needs and mission.

Optimizing Association Online Presence: Catering to Specialized Needs:

There are times when a standard online member directory falls short. You might require a directory with advanced media features or a more engaging interface. Offering both a public directory for general access and a private directory exclusively for members, containing more in-depth or personal information, is often pivotal.

Empowering Members on the Go:

Providing members with a mobile-friendly, user-friendly interface to update their directory information—website, phone, social links, images, or videos—ensures your directory remains current. This not only enhances user experience but also saves valuable staff time on manual updates.

Efficient Behind-the-Scenes Member Management:

Associations can benefit from a suite of tools for behind-the-scenes member management. Whether integrating with a Customer Relationship Management (CRM) system or developing custom tools, the aim is to address unique needs that standard solutions may overlook. Custom solutions come to the rescue when predefined fields don’t quite fit the bill.

Tailored Online Tools for Members:

Beyond a robust member directory, your association’s website can provide specialized tools. Private website sections can offer exclusive content, links, videos, and other resources. Simplify processes by creating online forms prefilled with member profile information, a boon for tasks like form completion.

Building Community through Online Forums:

Community portals and forums are instrumental in fostering connections within the organization. Providing members with a platform to connect, socialize, and collaborate strengthens the sense of community. Forums, especially, serve as spaces for users to seek assistance, share ideas, and collaborate on committees.

Innovative Solutions for Compliance:

Consider innovative tools like an online compliance book builder. One organization streamlined the tedious compliance book creation process, making it significantly more user-friendly for members. Furthermore, annual updates seamlessly integrate into their customized compliance book, transforming what was once a time-consuming task.

Prioritizing Effective Member Service:

Ensuring your members receive top-notch service is paramount, especially when time and budget constraints come into play. While Software as a Service (SaaS), AMS, and other off-the-shelf tools can be excellent fits, constructing a custom suite of tools for ecommerce, member directory, forums, forms, and other member needs acts as the catalyst for aligning technology precisely with your unique organizational requirements.

In conclusion, ‘Association Online Presence Optimization’ is essential for associations to thrive in the digital era. When standard solutions fall short, the key lies in developing a tailor-made technology suite that not only meets but exceeds the specific needs of your association. This approach ensures optimal performance and visibility in the digital sphere, contributing to the sustained success of your organization’s online presence.

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Your site needs to load fast. Google is using site speed as one part of their algorithm, so site speed is vital to your search engine ranking. It’s also important for a good user experience, especially on mobile.

If your site isn’t loading quickly, there a lot of things that can be done. I know people get concerned that they need a full new site to improve the site loading speed. But, luckily we can often optimize the site to keep your existing site but have it load much more quickly.

  1. Hosting: Your hosting is the first place to look.  Make sure that you are on business class hosting and your account is configured correctly.
  2. Optimize Images: Graphics are what can really make a site look great and connect with your target audience. But, graphics can be a large contribution to site slowness.  We want to integrate Lossless Image Compression to make sure your graphics are small in file size and load quickly.
  3. Browser Caching: This tactic saves files and assets to the visitors local browser so they don’t have to be loaded over and over again.  Browser caching works especially well if site visitors are going to your web site repeatedly and if they are reading multiple pages.
  4. Asset Minification: Minification is a process of removing all the extra data from the code that powers your web site.  This includes “extra” characters like spaces and line breaks.  So, minified code can be read faster by the browser.  This also reduces bandwidth needs which is very important for sites that get significant traffic.
  5. Defer & Asynchronous Loading: This means that we don’t load the full page when a visitor first opens it.  Page elements, code and images are loaded as they are needed.  You can see this when you are looking at an image gallery or product listing and the thumbnails appear as you are scrolling down the page.  This tactic works very well for pages with lots of assets, like carts, and for long pages.
  6. Server Side Caching: There are a variety of tactics that we can implement on the server side to optimize a site to load quickly.  We can do database caching, implement third party caching tools and change how database queries are made.

This is only a partial list of the optimizations and tactics that we can do to improve your web site loading time.  If you need help evaluating your site’s load time or making it faster, just let us know.

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