Author: Web Development Team

Your web site has a job to do; Is it doing it? And doing it well?   The first step is to identify the jobs your site needs to be doing.  Here are some common jobs and how you can tell if your site is working.   Online Brochure: Can you send leads and clients to your site for information? Are you having to supplement the information with...

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When it is time to choose a new software solution for your business, there are two choices: Packaged or Custom Software.   Most business applications are 'off the shelf' packaged software, like Intuit QuickBooks or Microsoft Office.  Packaged software is designed to serve the needs of thousands of users.  By contrast, custom software is specifically created for your company and is developed to match your business needs...

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If you’ve never setup a landing page before, or if you have one that’s not converting and aren’t sure why, then don’t worry. There is a lot of content out there on this subject and I’m going to outline a few baseline points you can use to evaluate your landing page(s).   Get Your Content Right   Headlines Are Important! First evaluate if you have action driven statements, and if...

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If you’re on the fence and not sure if a landing page will benefit you, then quickly answer the following questions in your head.   Do you have a downloadable product? Do you need measurable results you can track for an advertising campaign you’re running? Do you need more leads for your business?   If you answered yes to one of the questions above then you can benefit...

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A landing page is a web page designed with one specific goal in mind; to convince the visitor to give up their information for something that they want in exchange. Landing pages are one of the best ways to collect leads from the web, and feed them into a sales funnel. Whatever the purpose is landing pages are all designed with one targeted goal in...

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